MICA's 2013 Thesis Exhibition Identity,
a dynamic alphabet as identity.

The identity is developed around the letters MFA, which have 6 possible iterations each making up for a set of 18 unique letterforms that can be assembled together to create the logotype. The letters use different processes for creation in order to bring the interdisciplinary nature of the graduate community at MICA.
While the system allows for multiple lockups of the logotype to happen, the visual language uses limited color and typeface palettes. The printed piece consists of a series of postcards that can be assembled into a publication when put together.
The website is seen as a live repository of more images and videos that showcase the complex variety of work across different mediums.

All materials were developed in collaboration with Brian Pelsoh and Kelcey Towell

Visit the site  

year completed


team members



brand identity
exhibition design
interaction design

The printed component serves as a memento for each artist and, when all postcards are collected, as a book documenting each individual's exhibition visit experienece.

  Visit the site  

A responsive site

The website doubles up as a repository for the work that students have developed for their exhibitions, and as a mobile tour guide that shows visitors a map, schedule and gallery allocations for each artist.